Privacy Policy

Last Updated: August 21, 2025

1) Who We Are

Arcola Capital Partners (“Company,” “we,” “us,” “our”) operates https://arcolapartners.com/ (the “Site”) and related services, tools, and communications (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard information about you.

By using the Services, you agree to this Policy and our Terms of Service.

2) What We Do (Context)

We are a real estate wholesaling company. We market properties and/or our equitable interests in contracts, assign contracts, and connect principals. We are not your attorney, tax advisor, or broker (unless explicitly disclosed and licensed).

3) Information We Collect

a) Information You Provide

Contact & Identity: name, email, phone, mailing address.

Property & Deal Info: property addresses, photos, repair estimates, offers, proof of funds (limited details), signatures.

Account Data: username, password, preferences.

Communications: messages, emails, call recordings/voicemails (where lawful), SMS content.

Payment Details (if used): limited transaction info (processed by our payment processor). We do not store full card numbers.

b) Information Collected Automatically

Device/Usage Data: IP address, browser type, pages viewed, referring/exit pages, timestamps, error logs.

Cookies & Similar Tech: pixels, tags, SDKs, beacons to remember settings, analyze traffic, and measure/serve ads.

c) Information from Third Parties

Public Records & Lead Sources: county records, MLS/public listing data, skip-tracing/data brokers (where lawful), social media, marketing partners, affiliates, JV partners, title/escrow, e-signature providers.

Referrals: when someone shares your info with us for a potential transaction.

Sensitive data: We do not intentionally collect sensitive personal information (e.g., SSN) unless necessary for compliance/closing and handled through secure, compliant vendors.

4) How We Use Information

Deal Operations: qualify buyers/sellers, evaluate properties, prepare/route contracts & assignments, coordinate title/escrow.

Communications: respond to inquiries; send updates, confirmations, newsletters, and marketing (email/SMS/calls).

Analytics & Improvement: Site performance, content personalization, debugging, research, and development.

Compliance & Security: detect/prevent fraud, enforce Terms, legal obligations, and recordkeeping.

Advertising: measure and improve ads; show relevant content (including cross-context behavioral advertising where permitted).

5) Legal Bases (EEA/UK only)

Where GDPR applies, we rely on: contract, legitimate interests (e.g., communicating with potential counterparties), consent (marketing cookies/SMS), and legal obligations (tax/recordkeeping).

6) How We Disclose Information

We may disclose with:

Vendors/Processors: hosting, CRM, email/SMS platforms, analytics (e.g., traffic measurement), payment processors, e-signature, document storage, identity/POF verification, customer support.

Deal Counterparties: sellers, buyers, assignees, title/escrow, inspectors, appraisers—only as needed for a transaction.

Affiliates/JV Partners/Referrers: for cobranded marketing or a specific opportunity.

Advertising/Analytics Partners: ad networks and measurement tools (which may constitute “sharing” under some state laws).

Compliance/Law Enforcement: to comply with laws, subpoenas, protect rights, safety, or prevent fraud.

Business Transfers: merger, financing, acquisition, or sale of assets.

We do not disclose full payment card numbers; payments are handled by [Processor Name] under their policies.

7) Cookies, Analytics & Ads

We use first- and third-party cookies/pixels to:

remember settings and improve user experience;

measure traffic and performance;

deliver and measure ads, including retargeting.

You can adjust cookie settings in your browser or via our [Cookie Preferences link]. Some ad partners offer opt-outs via industry pages (e.g., NAI/DAA tools). Opt-outs are browser-specific and may rely on cookies.

8) SMS, Calls & Email

By providing your number/email, you consent to receive transactional and marketing messages, including autodialed or prerecorded texts/calls where lawful. Message & data rates may apply.

Text STOP to opt out of marketing texts; Text HELP for help. Consent is not a condition of purchase.

Calls may be recorded for quality/training where legally permitted; where required, we will obtain consent.

9) “Sale” or “Sharing” of Personal Information (U.S. State Laws)

We do not sell personal information for money. We may “share” personal information for cross-context behavioral advertising as defined under certain state laws (e.g., California). You can opt out by using our “Do Not Sell or Share My Personal Information” link or by enabling a browser-based Global Privacy Control (GPC) signal (recognized where required).

10) Your Privacy Rights

Depending on your state or region (e.g., CA, CO, CT, UT, VA; EEA/UK), you may have rights to:

Know/Access the categories/specific pieces of personal information we collected about you.

Delete personal information (subject to exceptions).

Correct inaccuracies.

Opt Out of sale/sharing/targeted advertising/profiling.

Portability of certain data.

Limit Use/Disclosure of Sensitive Personal Information (where applicable).

Appeal a decision (VA/CO/CT).

How to Exercise

Submit a request at [privacy request webform URL], email [[email protected]], or call [toll-free number]. We will verify your identity before acting on a request. Authorized agents may submit requests with proof of authority. We will not discriminate against you for exercising your rights.

California “Shine the Light.” CA residents may request a list of certain third parties to whom we disclosed personal info for direct marketing in the prior year by emailing [contact email] with “Shine the Light” in the subject.

Nevada. We do not sell “covered information” as defined by Nevada law; you may still submit an opt-out request to [contact email].

11) Data Retention

We retain information only as long as necessary for the purposes in this Policy or as required by law. Typical retention periods:

Marketing leads: 24–36 months after last interaction.

Deal/transaction records: 7 years (or longer if required).

Communications/call recordings: 1–4 years (subject to state rules).

Account data: for the life of the account + a reasonable period.

12) Security

We use administrative, technical, and physical safeguards designed to protect information (e.g., encryption in transit, access controls). No system is 100% secure; we cannot guarantee absolute security.

13) Children’s Privacy

The Services are not directed to children under 13 (or under the age of majority where you live). We do not knowingly collect personal information from children. If you believe a child provided us information, contact us to request deletion.

14) International Users

We are based in the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the U.S. and other countries that may not provide the same level of protection as your home jurisdiction.

15) Do Not Track & Global Privacy Control

Most browsers offer “Do Not Track” (DNT) signals; there is no common standard, so we do not respond to DNT. Where required by law (e.g., CA), we honor GPC signals as an opt-out of sale/sharing.

16) Third-Party Links & Services

We may link to or integrate third-party sites/services (e.g., title, escrow, e-signature, analytics, social media). Their privacy practices govern their handling of your data; review their policies before use.

17) Changes to This Policy

We may update this Policy periodically. The “Last Updated” date reflects the latest changes. Your continued use after changes means you accept the updated Policy.